In shopping for groceries, the boxed and prepackaged meals are seemingly more pricey. You should take the time to read the ingredients and nutritional value on food labels. It is cheaper to cook from scratch. You want to live a long healthy life. Firstly, i think fresh is best. It is my opinion. What you choose to put in your body is up to you? Food coloring, preservatives, and other food additives to add taste and flavor to fake food. Yes, i think processed food is not real food. It is less work and food prep is minimal. Keeping it simple in cooking is key to getting back to optimal health and move on past the fast food spot. You set the example for your children in making their food choices.